Here are recent experiences that I would like to share with my readers.

1. I just finished writing a short story called “The Three Tasters and the Dream-Eating Baku” I published it in Medium magazine.

2. I prepared an article describing collecting different forms of art. They are:

   1. Netsukes 2. Tsubas (sword-guards) 3. Glass art 4. Wood art 5. Miscellanous (including paperweights, bolos, canes, paintings

   2. I published several new articles in Medium magazine. See the full list in a separate section.

3. I published an article on Collecting Netsukes in Substack.

4. I was very impressed by Harari’s talk about The Year 2030 and his other talks.

5. Samantha Epstein helped me get on and use Squarespace.

6. Harry Epstein was at a private party where the mentalis, Oz Pearlman, performed. Oz asked Harry for think of his favorite card and write it on a piece of paper. Ox guessed the correct card. My suggestion is that you go on the Internet and click on Oz Pearlman. Oz is shown baffling a person with rreading the person’s mind.

7. I am currently working on “What Will Business Schools Teach in the Future.” AI will make basic changes in teaching current and future business professionals. I am working with Dipak Jain and Mohan Sawhney.

8. I recentlly noticed a blurring taking place between sales and marketing. What information should go to marketing so that it can improve its marketing plans and strategies. What info should go to sales so that sales people can perform better. We noticed some marketers are going into some accounts and some sales people are working up their own marketing plans.

   List of Philip Kotler’s Publications

 A. Books

1.     Philip Kotler, Marketing Management: Analysis: Planning, and Control, Prentice-Hall, 1967. (Subsequent editions 1971, 1976, 1980, 1984, 1988, 1991, 1994, 1997, 2000, 2003, 2006, 2009, 2012, 2015). Kevin Lane Keller Joined as co-author in 2006.

2.     Philip Kotler, Gerald Zaltman, and Ira Kaufman, Creating Social Change, Holt, Rinehart, and Winston, 1972.

3.     Philip Kotler, Harold Guetzkow, and Randall L. Schultz, Simulation in Social Administrative Science: Overviews and Case-Examples, Prentice-Hall, 1972.

4.     Philip Kotler, Strategic Marketing for Nonprofit Organizations, Prentice-Hall, 1975. (Subsequent editions in 1982, 1987, 1991, 1996, 2003, 2008). Alan Andreasen joined as co-author in 1986.

5.     Philip Kotler and Keith Cox, Marketing Management and Strategy: A Reader, Prentice-Hall, 1980.

6.     Philip Kotler, Principles of Marketing, Prentice-Hall, 1980. (Subsequent editions 1983, 1986, 1989, 1991, 1994, 1996, 1999, 2001, 2004, 2006, 2008, 2010, 2012, 2014, 2016). Gary Armstrong joined as co-author in 1989.)

7.     Philip Kotler and Gary Lilien, Marketing Models, Harper & Row, 1983. It was revised in 1992 and published by Prentice-Hall with the addition of K. Sridhar Moorthy as third author.)

8.     Philip Kotler, Marketing Essentials, (later changed to Marketing-An Introduction), Prentice-Hall 1984, 1987, 1990, 1993, 1997, 2000, 2003, 2005, 2007, 2009. 2011, 2013, 2015.  Gary Armstrong joined as co-author in 1990.

9.     Philip Kotler, Marketing Professional Services, Prentice-Hall, 1984 (Paul N. Bloom in the first edition and Tom Hayes joined us in the second edition in 2002).

10. Philip Kotler and Karen Fox, Strategic Marketing for Educational Institutions, Prentice-Hall 1985, 1995.

11. Philip Kotler, The New Competition: What Theory Z Didn’t Tell You About – Marketing, Prentice-Hall, 1985.

12. Philip Kotler and Roberta N. Clarke, Marketing for Health Care Organizations, Prentice-Hall, 1987.

13. Irving Rein, Philip Kotler, and Marty Stoller, High Visibility: The Making and Marketing of Professionals into Celebrities, Dodd, Mead, & Co., 1987. (Subsequent editions 1998, 2006).

14. Philip Kotler and Eduardo Roberto, Social Marketing: Strategies for Changing Public Behavior, The Free Press, 1989.

15. Philip Kotler, Norman Shawchuck, Bruce Wrenn, and Gustave Rath, Marketing for Congregations: Choosing to Serve People More Effectively, Abingdon Press, 1992.  (Revised in 2009 as Philip Kotler, Bruce Wrenn and Norman Shawchuck, Building Strong Congregations).

16. Philip Kotler, Irving Rein, and Donald Haider, Marketing Places: Attracting Investment, Industry, and Tourism to Cities, States, and Nations, The Free Press, 1993.

17. Philip Kotler, John Bowen, and James Makens, Marketing for Hospitality and Tourism, Prentice-Hall, 1996. (Subsequent editions in 1999, 2003, and 2006 and many further editions).

18. Philip Kotler, Gary Armstrong, and Veronica Wong, Principles of Marketing - European Edition, Prentice-Hall Europe, 1996. (Subsequent editions in 1999, 2001, and 2005).

19. Philip Kotler, Swee Hoon Ang, Siew Meng Leong, Chin Tiong Tan, Marketing Management: An Asian Perspective, Prentice-Hall, 1996, 1999, 2003, 2006.

20. Philip Kotler, Somkid Jatusripitak, and Suvit Maesincee, The Marketing of Nations: A Strategic Approach to Building National Wealth, The Free Press, 1997.

21. Philip Kotler and Joanne Scheff, Standing Room Only: Strategies for Marketing the Performing Arts, Harvard Business School Press, 1997.

22. Neil Kotler and Philip Kotler, Museum Marketing and Strategy: Designing Missions, Building Audiences, Generating Revenue and Resources, Jossey Bass, 1998, 2008.

23. Philip Kotler, Kotler on Marketing: How to Create, Win, and Dominate Markets, The Free Press, 1999.

24. Philip Kotler, Irving Rein, Donald Haider, and Christer Asplund, Marketing Places Europe, Financial Times, 1999.

25. Philip Kotler and Hermawan Kartajaya, Repositioning Asia: From Bubble to Sustainable Economy, Wiley, 2000.

26. Philip Kotler, Michael Hamlin, Irving Rein, and Donald Haider, Marketing Asian Places: Attracting Investment, Industry, and Tourism to Cities, States, and Nations, Wiley, 2001.

27. Philip Kotler, Hermawan, et al, Rethinking Sustainable Marketing Enterprise in Asia, 2002, 2012.

28. Philip Kotler, A Framework for Marketing Management, Prentice-Hall, 2001 (Subsequent editions in 2003, 2007, and 2009).

29. Philip Kotler, Dipak Jain, and Suvit Maesincee,  Marketing Moves: A New Approach to Profits, Growth, and Renewal, Harvard Business School, 2002.

30. Philip Kotler, Nancy Lee and Eduardo Roberto, Social Marketing: Improving the Quality of Life, The Free Press, 2002. (Latest title is Nancy Lee and Philip Kotler, Social Marketing: Influencing Behaviors for Good, Sage, 2008).

31. Philip Kotler, Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know, Wiley, 2003.

32. Francoise Simon and Philip Kotler, Global Biobrands: Taking Biotechnology to Market, The Free Press, 2003.

33. Philip Kotler, Hermawan Kartajaya, Hooi Den Hua, and Sandra Liu, Rethinking Marketing: Sustainable Marketing Enterprise in Asia, Prentice-Hall, 2003.

34. Philip Kotler and Fernando Trias de Bes, Lateral Marketing: A New Approach to Finding Product, Market, and Marketing Mix Ideas, Wiley, 2003.

35. Philip Kotler, Ten Deadly Marketing Sins: Signs and Solutions, Wiley, 2004.

36. Philip Kotler, Hermawan Kartajaya, and David Young, Attracting Investors: A Marketing Approach to Finding Funds for Your Business, Wiley, 2004.

37. Philip Kotler, Linden Brown, Stewart Adam, Gary Armstrong, 6th edition, Marketing Management, Pearson, 2004.

38. Philip Kotler and Nancy R. Lee, Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause, Wiley, 2005.

39. Philip Kotler, Philip Kotler’s FAQs on Marketing, Scriptum, Amsterdam, 2004

40. Philip Kotler, According to Kotler: The World's Foremost Authority on Marketing Answers All Your Questions, AMACOM, 2005.

41. Philip Kotler, Gary Armstrong, Swee Hoon Ang, Siew Meng Leong, Chin Tiong Tan, David K. Tse, Principles of Marketing: An Asian Perspective, Pearson, 2005.

42. Philip Kotler and Waldemar Pfoertsch, B2B Brand Management, Springer, 2006.

43. Philip Kotler, David Gertner, Irving Rein, and Donald Haider, Marketing Places, Latin America, Makron and Paidos, 2006.

44. Irving Rein, Philip Kotler, and Ben Shields, The Elusive Fan: Reinventing Sports in a Crowded Marketplace, McGraw-Hill, 2006.

45. Philip Kotler and Nancy R. Lee, Marketing in the Public Sector: A Roadmap for Improved Performance, Wharton School Publishing, 2006.

46. Gary Armstrong, Philip Kotler, and Geoffrey da Silva, Marketing: An Introduction; An Asian Perspective, Prentice-Hall, 2006.

47. Philip Kotler, Kevin Lane Keller, Peggy Cunningham, Marketing Management: Canadian 12th edition, Pearson, 2006.

48. Philip Kotler, Hermawan Kartajaya, and Hooi Den Hua, Think ASEAN: Rethinking Marketing Toward ASEAN Community, McGraw-Hill, 2007. Updated in 2015.

49. Philip Kotler, Joel Shalowitz, and Robert Stevens, Strategic Marketing for Health Care Organizations: Building a Customer Driven Health Care System, Jossey-Bass, 2008, 2021.

50. Philip Kotler and John A. Caslione, Chaotics: The Business of Managing and Marketing in the Age of Turbulence (New York: AMACOM, Spring 2009).

51. Philip Kotler, Kevin Lane Keller, Abraham Koshy, and Jha Mithileshwar, Marketing Management: A South Asian Perspective, Pearson, 2009.

52. Philip Kotler and Nancy R. Lee, Up and Out of Poverty: The Social Marketing Solution (Philadelphia: Wharton School Publishing, Spring 2009). (A winner in the 800-CEO-Read Business Book Awards for 2009)

53. Philip Kotler, Kevin Lane Keller, and Taihong Lu, Marketing Management in China, Pearson, 2009.

54. Hong Cheng, Philip Kotler and Nancy R. Lee, Social Marketing for Public Health: Global Trends and Success Stories, Sudbury, Ma. Jones and Bartlett, 2011.

55. Philip Kotler, Hermawan Kartajaya, and Iwan Setiawan, Marketing 3.0: From Products to Customers to the Human Spirit (Wiley, 2010).

56. Bruce Wrenn, Philip Kotler, and Norman Shawchuck, Building Strong Congregations, Autumn House Publishing, 2010.

57. Philip Kotler and Waldermar Pfoertsch, Ingredient Branding: Making the Invisible Visible, Springer 2011.

58. Philip Kotler, Roland Berger, and Nils Bickhoff, The Quintessence of Strategic Management, Springer, 2010, 2016

59. Doug McKenzie-Mohr, Nancy R. Lee, P. Wesley Schultz, and Philip Kotler, Social Marketing to Protect the Environment: What Works.  Sage 2012.

60. Fernando Trias de Bes and Philip Kotler, Winning at Innovation: The A to F Model , Palgrave, 2012.

61. Philip Kotler, David Hessekiel, and Nancy R. Lee, Good Works! Marketing and Corporate Initiatives that Build a Better World...and the Bottom Line, Wiley, 2013. (Voted 4th best marketing book of the year by Expert Marketing Magazine EMM)

62. Adam Lindgreen, Philip Kotler, Joelle Vanhamme and Francoise Maon,  A Stakeholder Approach to Corporate Social Responsibility: Pressures, Conflicts and Reconciliation, London, UK, Gower, 2012.

63. Philip Kotler and Milton Kotler, Market Your Way to Growth: Eight Ways to Win, Wiley, 2013.

64. Philip Kotler, Kevin Keller, Salah S. Hassan, Imad B. Baalbaki, and Hamed M. Shamma, Marketing Management - Arab World Edition, Pearson Higher Education, 2012.

65. Philip and Milton Kotler, Winning Global Markets: How Businesses Invest and Prosper in the World’s High Growth Cities, Wiley 2015.  Voted #3 of the 20 top marketing books in 2015.

66. Philip Kotler, Confronting Capitalism: Real Solutions for a Troubled Economic System, New York, AMACOM, 2015. (AMACOM is now owned by Harper Collins.

67. Philip Kotler, Waldemar Pfoertsch, and Transformational Sales, Springer 2016.

68.  Philip Kotler, Democracy in Decline: Rebuilding its Future, Sage 2016 (July).

69.  Philip Kotler, Hermawan Kartajaya, and Iwan Setiawan,  Marketing 4.0: Moving from Traditional to Digital, Wiley, 2017.

70. Philip Kotler, Hermawan Kartajaya, and Den Huan Hooi, Marketing for Competitiveness: Asia to the World: In the Age of Digital Consumers, World Scientific Press, 2017.

71. Philip Kotler, My Adventures in Marketing: The Autobiography of Philip Kotler, Idea Bite Press, 2017.

72. Svend Hollensen, Philip Kotler, and Marc Oliver Opresnik, Social Media Marketing: A Practitioner’s Guide, Amazon Direct Publishing, 2017.

73. Philip Kotler and Giuseppe Stigliano, Retail Marketing 4.0., Mondadori, Milan, 2018.

74. Christian Sarkar and Philip Kotler, Brand Activism: From Purpose to Action, Houston, TX, Idea Bite Press, 2018.

75. Philip Kotler, Hermawan Kartajaya, and Den Huan Hooi, Asian Competitors: Marketing for Competitiveness, World Scientific Press, 2019.

76. Philip Kotler, Advancing the Common Good: Strategies for Business, Governments, and NonProfits, Praeger, 2019.  (Now under Bloomsbury).

77. Philip Kotler and Shigetaka Komari, Never Stop – Winning Through Innovation, Kotler Impact (Story of Fujifilm) 2020

78. Philip Kotler and Den Huan Hooi, Winning the Future: Marketing and Entrepreneurship in Harmony, World Scientific Press, 2020.

79. Philip Kotler, Marc Oliver Opresnik, and Kahzon Takaoko, Digital Marketing Management and Transformation by Innovation, 2020

80. Philip Kotler, Hermawan Kartajaya, and Iwan Setiawan, Marketing 5.0  Wiley  (2021)

81. Philip Kotler, Waldemar Pfoertsch, and Uwe Sponholz, H2H Marketing: The Genesis of Human-to-Human Marketing. Springer (2021)

82. Nancy Lee and Philip Kotler, Success in Social Marketing: 100 Case Studies from Around the Globe, Routledge 2022.

83. Philip Kotler, Japan and the Future of Marketing – Strategies to Predict What Comes Next, Kadokawa, (2020)

84. Philip Kotler, Hermawan Kartajaya, Hooi Den Huan, Jacky Mussry, Entrepreneurial Marketing, Wiley 2023

85. Philip Kotler, Sadia Kibria, and Enrico Foglia, Big Bang Marketing 2020, Self published 2021.

86. Philip Kotler, Kevin Keller, and Alex Chernev, Marketing Management, 16th edition, Pearson, 2022.

87. Philip Kotler, Joel Shalowitz, and Robert Stevens, Strategic Marketing for Health Care Organizations: Building a Customer Driven Health Care System, 2nd ed., Jossey-Bass, 2021

88. Philip Kotler, My Life as a Humanist, Amazon, 2022

89. Philip Kotler and Christian Sarkar, Losing Our Democracy, Amazon 2021

90. Philip Kotler, Riccardo Pozzoli and Giuseppe Stigliano, On Life Fashion  Hoepli  2021 (in Italian)

91. Philip Kotler, Hermawan Kartajaya and Den Hilan Hooi, Asian Competitors Case Book: Marketing for Competitiveness in the Age of Digital Consumers,

92. Christian Sarkar, Philip Kotler, and Enrico Foglia, Regeneration: The Future of Community, 2022.

93. Alexander Chernev and Philip Kotler, Kellogg on Marketing, Hoboken, N.J., Wiley, 2023.

94. Philip Kotler, Subhadip Roy, etc., Perspectives in Marketing, Innovation, and Strategy, 2023 (published in India)

95. Philip Kotler and Giuseppe Stigliano, Redefining Retailing  Wiley, 2024.

96. Philip Kotler and V. Kumar, Transformative Marketing, Macmillan, 2024.

97. Philip Kotler, Waldermar Pfoertsch, Fabio Guido Ulderico Ancorani, and Ivan Ureta Vanquero, Humanism in Marketing – Responsible Leadership and the Human-to-Human Approach, Springer 2024

98. Philip Kotler, Hooi Den Huan, and Iwan Setiawan, Marketing 6.0. The Future is Immersive, Wiley, 2024.

99. Philip Kotler, Hermawan Kartajaya, and Jacky Mussry, Reimagining Operational Excellence: Inspirations from Asia, Wiley 2024.

100.               Gabriele Carboni and Philip Kotler, Enlightened Management, Amazon, Dec. 2024.

101.               Waldemar Pfoertsch and Philip Kotler, B2B Brand Marketing, 2nd edition, 2025.

102.               Philip Kotler, Khalid Hasan, The New Sustainabiity Edge:  Redefining Business for Startups and Industry Leaders, 2025, Sutherland House, Toronto, Canada.

103.               Marc Opresnik, Svend Hollensen, and Philip Kotler, Pivotal Strategy: The Infinite Marketing Canvas and Framework, published by Opresnik, 2025.

104.               Philip Kotler, Hermawan Kartajaya, and Iwan Setiawan, Marketing 7.0. The Future is Immersive, Wiley, 2025.

105.               Philip Kotler, Waldemar Pfortsch andVarsha Agarwal, B2B Case Studies = India edition, 2026 Amazon

106.               Reynoldo Rivera, VKumar, Alandeam, Philip Kotler, Strategic Marketing for Higher Education: Where Value-Dominant Innovation drives Strategy and Innovation

B. Journal Articles

1.      Philip Kotler, “Elements in a Theory of Growth,  Stock Valuation,” Financial Analysts Journal, May-June, 1962, pp. 3-10.  (Winner of the 1962 Graham and Dodd Award for best article of the year in the (Financial Analysts Journal)

2.      Philip Kotler. “The Use of Mathematical Models in Marketing,” Journal of Marketing, October 1963, Vol. 27. Issue 4, pp. 31-41.

3.      Philip Kotler, “Marketing Mix Decisions for New Products,” Journal of Marketing Research, February 1964, Vol. 1, Issue 1, pp. 43-49.

4.     Philip Kotler, “Toward an Explicit Model for Media Selection,” Journal of Advertising Research, March 1964, Vol. 4, No. 1, pp. 34-41.  (Winner of the 1964 MacLaren Advertising Research Award and the 1964 Media/Scope Merit Award.)

5.     Philip Kotler, “Quantitative Analysis in Marketing Research,” in Reflections on Progress in Marketing, ed. L. George Smith, (Chicago:  American Marketing Association, 1965), pp. 651-663.

6.     Philip Kotler, “The Competitive Marketing Simulator - A New Management Tool,” California Management Review, Spring 1965, pp. 49-60.  (Winner of the McKinsey Award for the second best article for the year 1964-65 and winner of the 1964 Merit Award of the Chicago Chapter of the American Marketing Association.)

7.     Philip Kotler, “Phasing Out Weak Products,” Harvard Business Review, March-April 1965, Vol. 43, Issue 2, pp. 107-118.

8.     Philip Kotler, “Behavioral Models for Analyzing Buyers,” Journal of Marketing, October 1965, Vol.29, Issue 4, pp. 37-45.

9.     Philip Kotler, “Competitive Strategies for New Product Marketing Over the Life Cycle,” Management Science, December 1965, Vol. 12, No. 4, pp. 104-119.

10. Philip Kotler, “Diagnosing the Marketing Takeover,” Harvard Business Review, November-December 1965, Vol. 43, Issue 6, pp. 70-72.

11. Philip Kotler, “Profits and the Marketing Concept,” Synopsis, Journal of the Belgian National Productivity Center, December 1965, pp. 1-16.

12. Philip Kotler, “Evaluating Competitive Marketing Strategies through Computer Simulation,” in Marketing and Economic Growth, ed. Peter D. Bennett, (Chicago:  American Marketing Association, 1966), pp. 338-352.

13. Philip Kotler, “Computerized Media Selection:  Some Notes on the State of the Art,” Occasional Papers in Advertising, (Applications of the Sciences in Marketing Management, Special Editor C. H. Sandage) Vol. 1, No. 1, January 1966, pp. 45-52. (Babson Park, MA:  American Academy of Advertising, The Babson Institute).  (Winner of a Silver Award in the 1965 Thomson Media Research Award Program.)

14. Philip Kotler, “A Guide to Long-Range Product-Market Planning,” Synopsis, Journal of the Belgian National Productivity Center, July-August 1966, pp. 13-24.

15. “New Mathematics for Marketing Planning,” in New Ideas for Successful Marketing, ed. John S. Wright and Jack L. Goldstucker, (Chicago:  American Marketing Association, 1966), pp. 507-528.

16. Philip Kotler, “A Design for the Firm’s Marketing Nerve Center,” Business Horizons, Fall 1966, Vol. 9, Issue 3, pp. 63-74.

17. Philip Kotler, “Operations Research in Marketing,” Harvard Business Review, January-February 1967, Vol. 45, Issue 1 pp. 3-188.

18. Philip Kotler, “Computer Simulation in the

19. of New-Product Decisions,” in Applications of the Sciences in Marketing Management, ed. Frank M. Bass, Charles W. King and Edgar A. Pessemier, (NY:  John Wiley & Sons, 1968), pp. 281-331.

20. Philip Kotler, “Decision Processes in the Marketing Organization,” in Systems: Research and Applications for Marketing, Ed. Daniel Slate and Robert Ferber, (Urbana, IL:  University of Illinois, Bureau of Economic and Business Research, 1968), pp. 57-70.

21. Philip Kotler, “Mathematical Models of Individual Buyer Behavior,” Behavioral Science, July 1968, Vol. 13, No. 4, pp. 274-287.

22. Philip Kotler, “Marketing Education in the 1970s,” in Changing Marketing Systems:  Consumer, Corporate, and Government Interface, Ed. Reed Moyer, (Chicago, IL:  American Marketing Association, 1969.)

23. Philip Kotler, “Some Needed Extensions in the Theory of Marketing Programming,” Proceedings of the 1968 Fall Conference of the American Marketing Association (Chicago, IL: American Marketing Association, 1969.)

24. Philip Kotler and Sidney J. Levy, “Broadening the Concept of Marketing,” Journal of Marketing, January 1969, Vol. 33, Issue 1, pp.10-15.  (Winner of the 1969 Alpha Kappa Psi Foundation Award for the best 1969 paper in the Journal of Marketing.)

25. Philip Kotler, “Coping with the Complexities of Marketing,” The Conference Board Record, January 1969, Vol. 1, Number 1, pp. 53-59.

26. Philip Kotler, “Operations Research and Model Building in Marketing,” in Evelyn Korad and Others, Computer Innovations in Marketing,. American Management Association, 1970, pp. 10-32

27. Philip Kotler, “The Future of the Computer in Marketing,” Journal of Marketing, January 1970, Vol. 34, Issue 1, pp. 11-14.

28. Sidney J. Levy and Philip Kotler, “Beyond Marketing: The Furthering Concept,” California Management Review, Winter 1969, Vol. 12, No. 2, pp. 67-73.

29. Philip Kotler and Randall L. Schultz, “Marketing Simulations:  Review and Prospects,” Journal of Business of the University of Chicago, July 1970, Vol. 43, No. 3, pp. 237-295.

30. Philip Kotler, “Corporate Models:  Better Marketing Plans,” Harvard Business Review, July-August 1970, Vol. 48, Issue 4, pp. 135-149.

31. Philip Kotler, “A Guide to Gathering Expert Estimates:  The Treatment of Unscientific Data,” Business Horizons, October 1970, Vol. 13, Issue 5, pp. 79-87.

32. Philip Kotler, “The Elements of Social Action,” American Behavioral Scientist, May-June 1971, Vol. 14, Issue 5, pp. 691-717.

33. Philip Kotler and Gerald Zaltman, “Social Marketing: An Approach to Planned Social Change,” Journal of Marketing, July 1971, Vol. 35, Issue 3, pp. 3-12.  (Winner of the 1971 Alpha Kappa Psi Foundation Award for the best 1971 article in the Journal of Marketing.)

34. Philip Kotler, “Metamarketing:  The Furthering of Organizations, Persons, Places, and Causes,” Marketing Forum, July-August 1971, pp. 13-23.

35. Philip Kotler and Sidney J. Levy, “Demarketing, Yes, Demarketing,” Harvard Business Review, November-December 1971, Vol. 49, Issue, 6, pp. 74-80.

36. Philip Kotler, “A Generic Concept of Marketing,” Journal of Marketing, April 1972, Vol. 36, Issue 2, pp. 46-54.  (Winner of the 1972 Alpha Kappa Psi Foundation Award for the best 1972 article in the Journal of Marketing.)

37. Philip Kotler, “What Consumerism Means to Marketers,” Harvard Business Review, May-June 1972, Vol. 50, Issue 3, pp. 48-57.

38. Philip Kotler and Sidney J. Levy, “Buying is Marketing, Too!” Journal of Marketing, January 1973, Vol. 37, Issue 1, pp. 54-59.

39. Philip Kotler, Fred C. Allvine, and Paul N. Bloom, “It’s Time to Cut Down on Advertising Waste,” Business and Society Review, Winter 1972-73, Number 4, pp. 9-18.

40. Philip Kotler, “Atmospherics as a Marketing Tool,” Journal of Retailing, Winter 1973-74, Vol. 49, Issue 4, pp. 48-64.

41. Philip Kotler and Bernard Dubois, “Education Problems and Marketing,” in Marketing Analysis For Societal Problems, ed. Jagdish N. Sheth and Peter L. Wright, (Urbana, IL.:  Bureau of Business and Economic Research, 1974), pp. 186-206.

42. Philip Kotler, “The Major Tasks of Marketing Management,” Journal of Marketing, October 1973, Vol. 37, Issue 4, pp. 42-49.

43. Philip Kotler, “Marketing During Periods of Shortage,” Journal of Marketing, July 1974, Vol. 38, Issue 3, pp. 20-29.

44. Philip Kotler, “Advertising in the Nonprofit Sector,” in Advertising and Society, ed. Yale Brozen, (NY:  New York University Press, 1974), pp. 169-189.

45. Paul N. Bloom and Philip Kotler, “Strategies for High Market-Share Companies,” Harvard Business Review, November-December 1975, Vol. 53, Issue 6, pp. 63-72.

46. Philip Kotler and Michael Murray, “Third Sector Management - The Role of Marketing,” Public Administration Review, September-October 1975, Vol. 35, Issue 5, pp. 467-472.  (Part winner of the Dimock Award, awarded to articles judged to present the most “innovative solutions for the 70s.”)

47. Philip Kotler and V. Balachandran, “Strategic Remarketing:  The Preferred Response to Shortages and Inflation,” Sloan Management Review, Fall 1975, Vol. 17, Issue 1, pp. 1-17.

48. Philip Kotler, “Judging Quality in Netsuke,” Arts of Asia, March-April, 1976, pp. 34-46.

49. Philip Kotler and Gerald Zaltman, “Targeting Prospects for a New Product,” Journal of Advertising Research, Feb 1976, Vol. 16, Issue 1, pp. 7-20.

50. Philip Kotler and Richard A. Connor, Jr., “Marketing Professional Services,” Journal of Marketing, January 1977, Vol. 41, Issue 1, pp. 71-76.

51. Philip Kotler, “Applying Marketing Theory to College Admissions,” in A Role for Marketing in College Admissions, by the College Entrance Examination Board, pp. 54-72, (NY:  College Entrance Board, 1976).

52. Philip Kotler, William Gregor, and William Rodgers, “The Marketing Audit Comes of Age,” Sloan Management Review, Winter 1977, Vol. 18, Issue 2, pp. 25-43.

53. Philip Kotler, “From Sales Obsession to Marketing Effectiveness,” Harvard Business Review, November-December 1977, Vol. 55, Issue 6, pp. 67-75.

54. Philip Kotler, “Marketing’s Drive to Maturity,” in Changing Marketing Strategies in a New Economy, ed. Jules Backman and John A. Czepiel, (Indianapolis: Bobbs-Merrill Education Publishing, 1977), pp. 43-64.

55. Philip Kotler and Lenore Borzak, “The Market for Personal Growth Services,” in Advances in Consumer Research, ed. H. Keith Hunt, Vol. 5, (Ann Arbor, MI: Association for Consumer Research, 1978), pp. 290-294.

56. Philip Kotler, “Axioms for Societal Marketing,” in New Frontiers for Marketing, ed. George Fisk, Johan Arndt, and Kjell Gronhaug, 1978.

57. Philip Kotler, “Marketing,” in Handbook of Operations Research, Chapter 3, Section 1, Vol. 2 (NY: Van Nostrand Reinhold Company, 1978).

58. Philip Kotler, “Harvesting Strategies for Weak Products,” Business Horizons, August 1978, Vol. 21, Issue 4, pp. 15-22.

59. Philip Kotler and William Mindak, “Marketing and Public Relations: Should They Be Partners or Rivals?” Journal of Marketing, October 1978, Vol. 42, Issue 4, pp. 13-20.

60. Philip Kotler, “Educational Packagers: A Modest Proposal,” The Futurist, August 1978, Vol. 12, No. 4, pp. 239-242.

61. Philip Kotler, “A Critical Assessment of Marketing Theory and Practice,” in Diffusing Marketing Theory and Research: The Contributions of Bauer, Green, Kotler and Levitt, ed. Alan R. Andreasen and David M. Gardner, (Champaign, IL: The University of Illinois Press, 1978).

62. Philip Kotler, “Strategies for Introducing Marketing into Nonprofit Organizations,” Journal of Marketing, January 1979, Vol. 43, Issue 1, pp. 37-44.

63. Philip Kotler, “The Future Marketing Manager,” in Proceedings of the American Marketing Association, ed. Betsy Gelb, 1978.

64. Philip Kotler, “Market Challenger Strategies,” in Handbook of Business Planning and Budgeting for Executives with Profit Responsibility, ed. Thomas S. Dudick and Robert V. Gorski. (NY: Van Nostrand Reinhold, 1980) pp. 66-70.

65. Arthur Sterngold and Philip Kotler, “A Marketing Approach to Energy Conservation,” in The Conserver Society, ed. Karl Henion II and Thomas Kinnear, (Chicago, IL: American Marketing Association, 1979), pp. 193-207.

66. Karen F.A. Fox and Philip Kotler, “The Marketing of Social Causes: The First 10 Years,” Journal of Marketing, Fall 1980, Vol. 44, No. 4, pp. 24-33.

67. Philip Kotler and Patrick E. Murphy, “Strategic Planning for Higher Education,” Journal of Higher Education, September-October 1981, Vol. 52, No. 5, pp. 470-489.

68. Philip Kotler and Ravi Singh (Achrol), “Marketing Warfare in the 1980s,” Journal of Business Strategy, Winter 1981, Vol. 1, Issue 3, pp. 30-41.

69. Philip Kotler and Neil Kotler, “Business Marketing for Political Candidates,” Campaigns and Elections, Summer 1981, pp. 24-33.

70. Karen F.A. Fox and Philip Kotler, “Reducing Cigarette Smoking: An Opportunity for Social Marketing?” Journal of Health Care Marketing, Winter 1980-81, Vol. 1, Issue 1 pp. 8-17.

71. Philip Kotler and Liam Fahey, “The World’s Champion Marketers: The Japanese,” Journal of Business Strategy, Summer 1982, Vol. 3, Issue 1, page 3-13.

72. Philip Kotler and Leslie A. Goldgehn, “Marketing: A Definition for Community Colleges,” in New Directions for Community Colleges:  Marketing the Program, ed. William and Marybelle Keim, (San Francisco:  Jossey-Bass Inc., 1981).

73. Philip Kotler, ““Dream” Vacations: The Booming Market for Designed Experiences,” The Futurist, October 1984, Vol. 18, Issue 5, pp. 7-13.

74. Philip Kotler and G. Alexander Rath, “Design: A Powerful But Neglected Strategic Tool,” Journal of Business Strategy, Fall 1984, Vol. 5, Issue 2 pp. 16-21.

75. Somkid Jatusripitak, Liam Fahey, and Philip Kotler, “Strategic Global Marketing: Lessons from the Japanese,” Columbia Journal of World Business, Spring 1985, Vol. 20, Issue 1, pp. 47-53.

76. Philip Kotler and Murali K. Mantrala, “Flawed Products: Consumer Responses and Marketer Strategies,” Journal of Consumer Marketing, Summer 1985, Vol. 2, No. 3, pp. 27-36.

77. Philip Kotler and Liam Fahey, “Japanese Strategic Marketing:  An Overview,” in Strategic Marketing and Management, ed. Howard Thomas and David Gardner (NY:  John Wiley & Sons, Inc., 1985), pp. 441-451.

78. Karen F.A. Fox and Philip Kotler, “Strategic Marketing for New Programs,” Selections (The Magazine of the Graduate Management Admissions Council), Autumn 1984, pp. 15-22.

79. Philip Kotler and Karen F.A. Fox, “The Marketing Planning Process,” Journal of Higher Education Management, Summer/Fall 1985, pp. 33-55.

80. Philip Kotler, “Megamarketing,” Harvard Business Review, March/April 1986, Vol. 64, Issue 2, pp. 117-124.

81. Philip Kotler, “Prosumers:  A New Type of Consumer,” The Futurist, September/October 1986, Vol. 20, Issue 5, pp. 24-28.

82. Philip Kotler, “How to Set the Hospital’s Marketing Budget,” Journal of Health Care Marketing, March 1986, Vol. 6, No. 1 pp. 7-12.

83. Philip Kotler and Roberta E. Clark, “Creating the Responsive Organization,” Healthcare Forum, May/June 1986, pp. 26-32.

84. Philip Kotler, “Idea Management,” AWH Healthcare Forum, March/April 1986, pp. 45-48.

85. Philip Kotler, “Global Standardization - Courting Danger,” Journal of Consumer Marketing, Spring 1986, Vol. 3, No. 2, pp. 13-15.

86. Philip Kotler, “Global Marketing Strategies,” in Protectionism: Can American Business Overcome It, ed. Douglas Lamont (Indianapolis, In:  Books Craft, Inc., 1986).

87. Philip Kotler, “Meeting the New Competition from Japan and the Far East,” Journal of Global Marketing.

88. Philip Kotler, “Semiotics of Person and Nation Marketing,” in Marketing and Semiotics, ed. by Jean Umiker-Sebeok, (Berlin; Paris: Mouton de Gruyer, 1987) pp. 3-12.

89. Philip Kotler, “The Convenience Store:  Past Developments and Future Prospects,” in Historical Perspectives in Marketing:  Essays in honor of Stanley C. Hollander, ed. Terrence Nevett and Ronald A. Fullerton (Lexington, MA:  Lexington Books, 1988), pp. 163-175.

90. Philip Kotler, “Humanistic Marketing:  Beyond the Marketing Concept,” in Philosophical and Radical Thought in Marketing, ed. A. Fuat Firat, Nikhilesh. Dholakia, and Richard P. Bagozzi, (Lexington, MA: Lexington Books, 1987), pp. 271-288.

91. Philip Kotler, “Broadening the Concept of Marketing Still Further: The Megamarketing Concept,” in Contemporary Views on Marketing Practice, ed. Gary L. Frazier, and Jagdish N. Sheth. (Lexington, MA: Lexington Books, 1987), pp. 3-18.

92. Philip Kotler, “The Potential Contributions of Marketing Thinking to Economic Development,” in Marketing and Development: Toward Broader Dimensions (Research in Marketing, Supplement 4), ed. Erdoğan Kumcu and A. Fuat Firat (Greenwich, Conn. JAI Press Inc., 1988), pp. 1-10.

93. Philip Kotler and Nikhilesh Dholakia, “Ending Global Stagnation: Linking the Fortunes of the Industrial and Developing Countries,” Business in the Contemporary World, Spring 1989, pp. 86-97.

94. Philip Kotler, “From Mass Marketing to Mass Customization,” Planning Review, September-October 1989, Vol. 17, No. 5, pp. 10-13.

95. Howard Barich and Philip Kotler, “A Framework for Marketing Image Management,” Sloan Management Review, Winter 1991, Vol. 32, No. 2, pp. 94-104.

96. Philip Kotler, “Globalization - Realities and Strategies,” Die Unternehmung, February 1990, pp. 79-99.

97. Philip Kotler and Paul J. Stonich, “Turbo-Marketing Through Time Compression,” Journal of Business Strategy, September/October 1991, Vol. 5, Issue 5, pp. 24-29.

98. Philip Kotler, “It’s Time for Total Marketing,” Business Week Advance Briefs, Vol. 2, September 1992 pp. 1-21.

99. Philip Kotler, “Marketing’s New Paradigm: What's Really Happening Out There,” Planning Review (a Publication of the Planning Forum), Conference Special Issue, September-October 1992, Vol. 20, No. 5, pp. 50-52.

100.       Philip Kotler and Bruce Wrenn, “The Marketing of Parochial School Modeled as an Exchange Process,” Journal of Research on Christian Education, Spring 1993, pp. 119-134. 

101.       Bruce Wrenn, Norman Shawchuck, Philip Kotler, and Gustave Rath, “What Does It Mean for Pastors to Adopt Market Orientation?” Journal of Ministry Marketing, and Management, Summer 1995, Vol. 1, No. 1, pp. 5-23. 

102.        Philip Kotler, Donald Haider, and Irving Rein, “There’s No Place Like Our Place!  The Marketing of Cities, Religions, and Nations,” The Futurist, November-December 1993, Vol. 27, No. 6, pp. 14-21.

103.       Philip Kotler, Bruce Wrenn, Norman Shawchuck, and Gus Rath, “Can (Should) Religion Be Marketed?” Quarterly Review, Summer 1994, pp. 117-134. 

104.       Philip Kotler and Alan Andreasen, “Strategic Marketing for Non-Profit Organizations,” in Companion Encyclopedia of Marketing, ed. Michael J. Baker, (London: Routledge, 1995), pp. 930-950.

105.       William H. Rodgers, Gerard A. Osborne, and Philip Kotler, “Auditing the Marketing Function,” in AMA Management Handbook, ed. John J. Hampton, (3rd edition) (N.Y.: AMACOM, 1994).

106.       Philip Kotler, “Reconceptualizing Marketing: An Interview with Philip Kotler,” European Management Journal, December 1994, Vol. 12, No. 4, pp. 353-361.

107.       Philip Kotler, “Marketing and Merchandising,” Encyclopedia Britannica, 1995, pp. 495-508.

108.       Philip Kotler, “From Mass Marketing to Self-Marketing,” in Markt-und Menschenorientierte Unternehmensführung, ed. Bruno Staffelbach and Hans Peter Wehrli, (Essays in honor of Krulis-Randa, University of Zurich, 1996).

109.       Joanne Scheff and Philip Kotler, “How the Arts Can Prosper through Strategic Collaborations,” Harvard Business Review, January-February, 1996, Vol. 74, Issue 1, pp. 52-62.

110.       Joanne Scheff and Philip Kotler, “Crisis in the Arts: The Marketing Response,” California Management Review, Fall 1996, Vol. 39, No. 1, pp. 28-52.

111.       Philip Kotler, “Mapping the Future Marketplace,” in Rethinking the Future: Rethinking Business, Principles, Competition, Control & Complexity, Leadership, Markets, and the World, ed. Rowan Gibson, (London: Nicholas Brealey Publishing, 1997), pp. 196-210.

112.       Philip Kotler, “Competitiveness and Civic Character,” in The Organization of the Future, ed. Frances Hesselbein, Marshall Goldsmith, and Richard Beckhard (San Francisco: Jossey-Bass, 1997), pp. 151-58.

113.       Philip Kotler and Alan R. Andreasen, “Not-for-Profit Marketing,” International Encyclopedia of Business and Management, ed. Malcolm Warner. (London: Thompson Publishing, 1996), pp. 3696-3707.

114.       Philip Kotler, “Role of the Marketing Department in the Organization of the Future,” in Marktorientierte Unternehmensführung: Reflexionen, Denkanstöße, Perspektiven (Frankfurt: Germany, Gabler, 1997), pp. 491-496.

115.       Philip Kotler, “Managing Direct and Online Marketing,” in Handbuch Database Marketing, ed. Jörg Link, Dieter Brändli, Christian Schleuning, and Roger E. Kehl. IM Fachverlag, Auflage, 1997, pp. 492-511.

116.       Philip Kotler and Bernard Dubois, “Le Marketing Direct Interactif: Marketing du 21 ème Siècle?” Revue Francaise de Marketing, No. 164, 1997/4, pp. 43-58.

117.       Philip Kotler and Neil Kotler, “Political Marketing—Generating Effective Candidates, Campaigns, and Causes,” in Handbook of Political Marketing, ed. Bruce Newman. Sage, 1999, pp. 3-18.

118.       Philip Kotler, “The Marketing of Leadership,” Leader to Leader, Winter 1999, pp. 22-27.

119.       Philip Kotler, “Boards Should Tune in to Corporate Marketing Programs,” Directorship, July/August 1999, Vol. 25, (7), pp. 12-13 and 19.

120.       Ravi S. Achrol and Philip Kotler, “Marketing in the Network Economy,” Journal of Marketing, Special Issue 1999, Vol. 63, (4) pp.146-163.

121.       Nirmalya Kumar, Lisa Sheer, and Philip Kotler, “From Market Driven to Market Driving,” European Management Journal, April 2000, Vol. 18, No. 2, pp. 129-142.

122.       Mohanbir Sawhney and Philip Kotler, “Marketing in the Age of Information Democracy,” in Kellogg on Marketing, ed. Dawn Iacobucci. Wiley, 2000, Chapter 13, pp. 386-408.

123.       Swee Hoon Ang, Siew Meng Leong, and Philip Kotler, “The Asian Apocalypse: Crisis Marketing for Consumers and Businesses,” Long Range Planning, February 2000, Vol. 33, (1), pp. 97-119.

124.       Philip Kotler, Dipak Jain, and Suvit Maesincee, “Nine Major Shifts in the New Economy,” in Electronic Customer Relationship Management, ed. Andreas Eggert and Georg Fassott.  Schäffer-Poeschel, 2001, pp. 15-26. 

125.       Philip Kotler and Hermawan Kartajaya, “Only the Sustainable Succeed: Lessons from Asian Survivors,” Nanyang Business Review, Vol. 1, Number 1, 2002. 

126.       Neil Kotler and Philip Kotler, “Can Museums Be All Things to All People?  Missions, Goals, and Marketing’s Role,” Museum Management and Curatorship, Vol. 18, No. 3, 2000, pp. 271-287.

127.       Philip Kotler and David Gertner, “Country as Brand, Product and Beyond: A Place Marketing and Brand Management Perspective,” Journal of Brand Management, April 2002, Vol. 9, (4/5), pp. 249-261.

128.       Philip Kotler and Robert Spekman, “The Marketing Consultant,” in Handbook of Management Consulting:  The Contemporary Consultant, Insights from World Experts, ed. Larry E. Greiner and Flemming Poulfelt. South-Western College Publishing, 2004.

129.       Philip Kotler and Nancy Lee, “Best of Breed,” Stanford Social Innovation Review, Vol. 1, No. 4, Spring 2004, pp. 14-23.

130.       Philip Kotler, “Wrestling with Ethics: Is Marketing Ethics an Oxymoron?” Marketing Management, November-December 2004, Vol. 13, (6), pp. 30-35.

131.       David Gertner and Philip Kotler, “How Can a Place Correct a Negative Image,” Place Branding, January 2005, Vol. 1, No 1, pp. 50-57.

132.       Philip Kotler, “A Three-Part Plan for Upgrading Your Marketing Department for New Challenges,” Strategy and Leadership, Vol. 32, No. 5, 2004, pp. 4-9.

133.       Philip Kotler, “The Role Played by the Broadening of Marketing Movement in the History of Marketing Thought,” Journal of Public Policy and Marketing, May 2005, Vol. 24, (1), pp.114-116.

134.       Ravi S. Achrol and Philip Kotler, “The Service-Dominant Logic for Marketing:  A Critique,” in The Service-Dominant Logic of Marketing: Dialog, Debate, and Directions, ed. Robert F. Lusch and Stephen L. Vargo. M.E. Sharpe, 2006.

135.       Philip Kotler, “Ethical Lapses of Marketers,” in Does Marketing Need Reform, ed. Jagdish N. Sheth and Rajendra S. Sisodia.  M.E. Sharpe, 2006, pp. 153-157.

136.       Kevin Lane Keller and Philip Kotler, “Holistic Marketing: A Broad, Integrated Perspective to Marketing Management,” in Does Marketing Need Reform, ed. Jagdish N. Sheth and Rajendra S. Sisodia. M.E. Sharpe, 2006, pp. 300-05.

137.       Philip Kotler, “Alphabet Soup,” Marketing Management, 2006, Vol. 15, (2), p. 51.

138.       Philip Kotler, Neil Rackham, and Suj Krishnaswamy, “Ending the War Between Sales and Marketing,” Harvard Business Review, July 2006, Vol. 84, (7/8), pp. 68-78.

139.       Philip Kotler, Ned Roberto, and Tony Leisner, “Alleviating Poverty: A Macro/Micro Marketing Perspective,” Journal of Macromarketing, December 2006, Vol. 26, No. 2, pp. 233-39.

140.       Philip Kotler and John C. Westman, “What CEO’s Need to Know and Do About Marketing,” Leader to Leader Journal, No.42, Fall 2006.

141.       Philip Kotler and Nancy R. Lee, “Marketing in the Public Sector: The Final Frontier,” The Public Manager, Spring 2007, Vol. 36, (1), pp. 12-17.

142.       Philip Kotler and Waldemar Pfoertsch, “Being Known or Being One of Many: The Need for Brand Management for Business-to-Business (B2B) Companies,” The Journal of Business & Industrial Marketing, 2007, Vol. 22, No. 6, pp. 357-362.

143.       Philip Kotler, “Marketing: The Unappreciated Work Horse,” Market Leader, Quarter 2, 2009, pp. 2-4.

144.       Philip Kotler, Rob Wolcott, and Suj Chandrasekhar, “Masters of Value and Possibility: Optimizing the Marketing and Research & Development Relationship, Business Insight, http://sloanreview.mit.edu/business-insight/articles/209/1/.

145.       Robert Shaw and Philip Kotler, “Rethinking the Chain:  Make Marketing Leaner, Faster and Better,”  Marketing Management, July-August 2009, pp.18-23.  Republished in Market Leader, Quarter1, 2010.

146.       Philip Kotler and John Caslione, “How Marketers Can Respond to Recession and Turbulence,” Journal of Consumer Behavior, Vol 8- Summer 2009, pp. 187-191.

147.       Nancy R. Lee and Philip Kotler, “Ending Poverty: “What’s Social Marketing Go to Do With It?”  SMQ, Winter 2009, pp. 134-40.

148.       Kevin Lane Keller and Philip Kotler, "Branding in B2B Firms,"   in Business to Business Marketing Handbook, eds. Gary L. Lilien and Rajdeep Grewal, Edward Elgar Publishing, forthcoming.

149.       Philip Kotler and David Gertner, “A Place Marketing and Brand Management Perspective Revisited,” in Nigel Morgan and Annette Prichard’s Destination Brands: Managing Place Reputation, 3rd ed., Elsevier, 2011.

150.       R. Craig Lefebvre and Philip Kotler, “Design Theory, Demarketing, and Behavioral Economics: Fostering Interdisciplinary Growth in Social Marketing,” in Hastings and Bryants, The SAGE Handbook of Social Marketing, 2012.

151.       Philip  Kotler and Ravi Achrol, "The Frontiers of the Marketing Paradigm in the Third Millennium,” Journal of the Academy of Marketing Science (JAMS), ….2012

152.       Philip Kotler, “Philip Kotler’s Contributions to Marketing Theory and Practice”, for volume 8 of Review of Marketing Research: “Special Issue – Marketing Legends”.

153.       Philip Kotler, “Re-Inventing Marketing to Manage the Environmental Imperative,” Journal of Marketing, July 2011 volume 75, pp. 132-135.

154.       Philip Kotler, Bobby J. Calder, Edward C. Malthouse and Peter J. Korsten "How Chief Marketing Officers Rate Their Influence,” M.I.T. Sloan Management Review, Sept. 18, 2012, October 27 Link: http://sloanreview.mit.edu/x/54108

155.     Philip and Milton Kotler, “The Global Economy of Cities,” Cambridge Review, 2013.

156.     Philip Kotler, “Customer Value Management,” Journal of Creating Value, 2015.

157.     Ravi Achrol and Philip Kotler, “Marketing’s Last Frontier: The Poor,” International Society of Markets and Development (ISMD), Vol 1, No. 1, 2016.

158.     Ravi Achrol and Philip Kotler, “Extending the Marketing Dialog on Poverty, International Society of Markets and Development (ISMD), Vol 2, No. 1, 20172017.

159.     Philip Kotler, “Is American Capitalism Still Working for Us? Kindai Management Review, Vol. 6, 2018, pp. 9-12.

160.     Philip Kotler, “Why Broadened Marketing has Enriched Marketing,” AMS Review, June 2018.

161.     Philip Kotler, “Should Government Regulate Questionable Goods and Services?” in Essays in Honor of Jagdish Sheth, 2019.

162.     Philip Kotler, Lalita A. Manrai, Dana Nicoletal, Ajay K. Manrai, “Influence of country and company characteristics on international business decisions: A review, conceptual model, and propositions,” https://doi.org/10.1016/j.ibusrev.2018.11.006

163.     Philip Kotler, “The Market for Transformation,” Journal of Marketing Management, March 2019.

164.     Philip Kotler, “Which Economic/Political System Do You Favor?”, Journal of Economics and Development Studies, Vol. 7, No. 1, April 30, 2019.

165.     Philip Kotler, “The Consumer in the Age of Coronavirus,” The Sarasota Institute, March 2020.  A briefer version of this article was published in the Journal of Creating Value, pp. 100-104, 2020.  https://journals.sagepub.com/eprint/U4TJXDF34IXX4JDKSXPA/full

166.     Philip Kotler, “Where Does Consumerism Stand Today,” Journal of Creating Value, pp.1-5, September 2020.

167.     Philip Kotler, “Philip Kotler: Some of My Adventures in Marketing,” Journal of Historical Research in Marketing, May 2017.

168.       Philip Kotler, Hermawan Kartajaya, and Abdullah Alaydrus, “Megamarketing in Post-pandemic era: Rebalancing Political and Social Power,” Journal of Macromarketing, 2021.

169.       Philip Kotler and Christian Sarkar, “Do Billionaires Destroy Democracy and Capitalism?” Evonomics, December 14, 2020.  https://evonomics.com/why-billionaires-destroy-democracy-and-capitalism/

170.       Philip Kotler and Christian Sarkar, “Why Can’t Billionaires Advance the Common Good?”, Fix Capitalism, Dec. 2020.
http://fixcapitalism.com/why-cant-billionaires-advance-the-common-good/

171.         Christian Sarkar and Philip Kotler, “How to Fix American Democracy: From Debt Culture to the Donor Class,” /the Institute of Art and Ideas (iai News) January 28, 2021. https://iai.tv/articles/how-to-fix-american-democracy-auid-1744.

172.       Philip Kotler and Edgar Keehnen,“Retirement: A Gift, Not a Curse” ResInt Research Review, Vol 5, No 1, Dec 2021.

173.       Kevin Keller and Philip Kotler, “Branding in B2B firms,” in B2B Branding Handbook, No. 2, 2021.

174.       Philip Kotler and Khalid Hasan, “65 Plus: The New Life Builders,” Resent Research Review, Vol.5, No.1, Dec 2021.Ravi Achrol and Philip Kotler, “Distributed Marketing Networks.”  Journal of Business Research, 2022.

175.       Philip Kotler, “The Battle between Commercial Marketing and Social Marketing,” Journal of Social Marketing, 2022.

176.       Svend Hollensen, Philip Kotler, and Marc Opresnik, “Metaverse – the New Marketing Universe,”  Journal of Business Strategy, Vol. 44 - No. 3 - 2023

177.         Philip Kotler, “A Lifetime in Marketing: Lessons Learned and the Way Ahead,”  Marketing Insights from AMA Fellows by Journal of Marketing, published online on 03/12/2024. 

178.       VKumar, Philip Kotler, Snaphali Gupta, and Vharath Rajan, “Generative AI in Marketing: Promises, Perils, and Public Policy Implications, Journal of Public Policy Management (JPPM), 2024.

179.       Philip Kotler and Khalid Hasan,“Ageing Population and Business Opportunities” Strategic Marketing Management, 2024.

180.       Philip Kotler “Foreword” to Chloe Steadman and Jack Coffin, Consuming Atmospheres: Designing, Experiencing, and Researching Atmospheres in Consumption Spaces, Routledge, 2024.

181.       Laurence Minsky: An Interview with Philip Kotler “Sustainable Practices and Demarketing, Advertising and Society Quarterly”, Volume 25, Issue 1, Spring 2024.

182.       VKumar, Philip Kotler, Shaphali Gupta, and Bharath Rajan, “Generative AI in Marketing: Promises, Perils, and Public Policy Implications,” Journal of Public Policy & Marketing, 2024. https://doi.org/10.1177/07439156241286499.

183.       Kumar, V. and Philip Kotler, “To Brand, or Not to Brand? – The Role of Branding of New-Age Technologie ,” Journal of Public Policy & Marketing, 2024.

184.       Philip Kotler, “My Life as a Humanist,” in the book (2025) Humanism in Marketing, Palgrave 2024.

185.       Philip Kotler, “What’s Happening in Place Branding,” (2024) in Place Branding and Public Diplomacy.

186.       Vkumar, Philip Kotler, Ajay Kumar, “Transformative Marketing Strategies: Evolution, Scope, and Future Research,” Journal of Marketing Science, 2025.

187.       Vkumar and Philip Kotler, “Transformative Operations,” Marketing Science Journal, 2025.

188.       Marc Opresnik, Svend Hollensen, and Philip Kotler, “Leading with purpose: the PIVOTAL Infinity Marketing Canvas for strategy, innovation and long-term value,” published in Strategy & Leadership via Emerald, April 2026.

189.       Vkumar and Philip Kotler, “Transformative Branding,” European Journal of Marketing, 2025.

190.       Kevin Keller, Keith…., and Philip Kotler, “Tracking Marketing AI????

191.       Nancy Lee and Philip Kotler, “A Ten Step Strategic Planning Model to Increase Impacts of Social Marketing Efforts”,

192.        

Notes on Some of Kotler’s Books

Philip Kotler and Shigetaka Komari, Never Stop – Winning Through Innovation, Kotler Impact (Story of Fujifilm) 2020.

·       What’s the worst situation that a co. can face—losing its whole market.  Think of Kodak. Kodak is dead.  Think of Fujifilm.

Fujifilm is alive and well.  But Fujifilm lost its whole film market.

·       But Komori was the Chairman.  He realizes hidden treasures.  Try to make color film. 15 steps. F didn’t have time to turn its other technologies into winners.  Komori was a believer in Peter Drucker’s two basic functions.  Innovation and marketing. He had studied both.  Today Fuji has several innovation labs.  It has introduced many new projects.  No one quit on him.  They had such confidence in him.  Komori asked me to study the firm’s responses to the lost of Fuji’s market and coauthor a book, where he puts in the innovations and I describe the marketing.  We call the book Never Stop Marketing.

Christian Sarkar and Philip Kotler, Brand Activism: From Purpose to Action, Houston, TX, Idea Bite Press, 2018.

·       A brand normally simply assigns a name to a product and its variants that describes the features, price, and where to get it.

·       There is a lot of work to choosing the brand’s name, testing it, copyrighting it, protecting it.

·       But today a great brand goes beyond these functions.  An active brand is an activist brand.  A brand should take stands.  It must show that it stands for a caring company, carrying for its employees, suppliers, distributors.  It shows that it cares about the environment and sustainability.  Usually it carries one or more significant stories (Aaker)  such as Panasonic against waste.

·       Unilever has a few hundred brands run by a brand leader. The brand leader must define the purpose of the brand, the higher purpose.  Dove is not just a soap or skin care product.  It is about beauty and every women is beautiful.  Ben and Jerry’s ice cream is not only to make a profit but also to delight people with its flavors and to support Vermont farmers who need help

 Philip Kotler, Hermawan Kartajaya, and Iwan Setiawan, Marketing 5.0 Wiley (2021).

·       sIn 5.0 we describe the major generations, from the book generation to the millennials to the generation z.  Each generation grew up with different music, different major events.  You need to know that generation’s history if you want to sell to them.

·       Another way to look at it is four life stages:  1-20  studying   20-40  starting a career  40-60 having a family and maturing in a career, and 60-80 retirement.  Talk about living to 100.

·       The book also talks about new technologies: AI, Algorithms, Virtual Reality, neuroscience,

Philip Kotler, Waldemar Pfoertsch, and Uwe Sponholz, H2H Marketing: The Genesis of Human-to-Human Marketing (2021).

·       Human to human.  People to people.

·       The book is spelling out the main tenets of marketing along with three new areas:

·                 Design thinking

·                 Digitalization

·                 Service dominant logic

 
Svend Hollensen, Philip Kotler, and Marc Oliver Opresnik, Social Media Marketing: A Practitioner’s Guide, 4th ed., Amazon Direct Publishing, 2020.

·       Social media platforms such as Facebook, Google, Instagram, Pinterest, and other have become so important not only in connection people to each other but as advertising and payment media.

·       Facebook fell apart for 5 hours a few days ago and so many businesses were hurt in not being able to operate.  This book explains the different social media platforms and how they work and how actual companies use them

·       P&G story of overspending to learn how each platform worked and which deserves use.

Philip Kotler, Advancing the Common Good: Strategies for Business, Governments, and NonProfits, Praeger, 2019.

 ·       When you make decisions, you want to make the best decision.  Normally, you take the decision which maximizes the good of the owner, or the company, or the community. 

·       In 1780s, not only did Adam Smith write the wealth of nations but also Thomas Hobbes was developing the theory of the Common Good.  He uses the pleasure principle.  Any decision will make some people happy and others unhappy (plus indifferent).  A decision is good if it makes more people happy than unhappy.  That decision increases the common good.  If two decisions both will do this, chose the one which increases the common good by the number of net happy persons.

·       I apply this reasoning to decisions made by businesses, governments and nonprofit organizations.

Philip Kotler, Robert Stevens, and Joel Shalowitz, Strategic Marketing for Health Care Organization, 2021.

·       The health care industries is one of the most important ones in the world.  I wrote this book with 2 other health scientists to describe the American health system.  Many of you might think America has the best health care system.  We don’t.  It is a very expensive health system that costs us 18% of the GDP.  France, Germany, Italy spends only 12% on its health systems and they deliver great care at less cost.

·       You can judge a health system too by how healthy people are in the population.  All the Nordic countries are always in the top 10 of healthy countries.  The U.S. is 16.

·       The U.S. system delivers quality care but at high cost and lower coverage.

REGENERATION: The Future of Community in a Permacrisis World
by Christian Sarkar, Philip Kotler, Enrico Foglia

IDEA BITE PRESS (May, 2023)

The English edition is available in the following counties:
US | UK | DE | FR | ES | IT | NL | PL | SE | JP | CA | AU

ABOUT THE BOOK

Extinction or REGENERATION?

There is no other way. 

For forty years the institutions of the world have worked to “mitigate” climate change with no results – or worse – failure to stop the rapid destruction of the ecosystems which keep us all alive. Leaders and businesses have largely ignored the cries of our dying planet. A desperate scientific community has taken up arms to spread the word, but the media is deaf, and worse. Our politicians ignore the future for their own selfish interests.

How can we protect Nature and build a future based on the Common Good?

Where to begin? Is collapse inevitable?

Can business be regenerative? What does the road look like beyond sustainability? What examples are available for us to learn from?

Community regeneration offers a path to renewal beginning with you – your friends, and the community around you. This books an exploration of the topic – with deep dives into various methods and tactics that have worked in different communities. 

In this book, we begin to explore the following:

• One, understand the various definitions for regeneration and understand why regeneration means regenerating the Common Good. What will it take to make the Big Shift to regeneration?

• Second, how do we regenerate a community? Place-based regeneration is a critical capability we need now.

• Third, what is a regenerative organization? How can a business become responsive to the needs of the community, society, and nature?

• Fourth, what does regenerative leadership look like? Can politics be regenerative?

• Fifth – what is regenerative innovation?

• Sixth – can our economy ever become regenerative? What will that take?

• Finally, we look at the lessons from Palermo. What can we do in our neighborhoods? What is the role of the local entrepreneur in building community wealth? We highlight a number of organizations we found during our regenerative project in Palermo.

Written as a follow-up to their book on Brand Activism, this book explores how local, community-based efforts at renewal can become transformative across society. Joining forces with Philip Kotler are Christian Sarkar and Enrico Foglia. Together they are work on regeneration strategies for government, organizations, and communities – via the Regeneration Marketing Institute (a vehicle to promote the paradigm shift we require now).

Don’t despair. 

Mars can wait. We can still save this beautiful planet – the only world we’ve got.

REVIEWS

“You have blown my mind and radically expanded my aperture on regeneration by reading this fascinating book! The breadth of the book is astounding and the examples are both compelling and inspirational. The book covers a wide canvas of dimensions with insightful examples of different types of regeneration projects. I was fascinated by the examples of cultural regeneration as a tool 
to create community value. I couldn’t put the book down.”

– John Seely Brown
Chief of Confusion,
former Independent Co-Chairman of the Deloitte Center for the Edge, former Chief Scientist at Xerox, former Director of Palo Alto Research Center (PARC)

~~~

“Now is not the time for minor alterations at the periphery of our organizations, governments and institutions. In the face of climate crisis, rising inequality and a host of other issues, we require thinking and insights which enable us as individuals and communities to re-generate. This book is as inspiring as it is practical. It is the way forward to true re-generation.”

– Stuart Crainer 
co-founder, Thinkers50

~~~

“This splendid book is a guide to understand the present and to design the future.  The authors have developed and used ”regenerative marketing” principles to provide locals with tools to combine roots and wings to build an intercultural and interdependent community. Particular gratitude to the illustrious authors for seeing, in the City of Palermo and in my cultural and political experience, a vision that has taken shape and will increasingly become a future project for Palermo and for every urban reality on the planet.”

– Leoluca Orlando
former Mayor, City of Palermo

~~~

“A timely guide, charting a new path forward for marketing in the this crisis-ridden world.  Marketing now becomes a force of resilience and regeneration: to engage rather than ignore the challenges of climate, complexity, community, and (de)globalization, at the dawn of the Age of AI – from the people who wrote the textbook on mass marketing (literally).”

– Daniel Erasmus
futurist, founder of Erasmus.io planetary scale AI

~~~

“What does regenerative innovation mean?  It is outcome-driven innovation (ODI) applied to regeneration projects. The goals of regeneration are embedded into the outcomes we want to achieve. So, if we know what targets we need to hit, the chances of hitting them increase dramatically.

This book hits the target on the imperative of regeneration, the Job-to-Be-Done of our time.”

– Anthony Ulwick
founder, Strategyn

~~~

“The message of regeneration is an ancient one – we are all interconnected, and what we do to one we do to all. TheEarth Crisis we are experiencing is a tragic result of the absenceof True Democracy.  This book helps us rethink everything from the ground up.  There is no time to waste – we must stop the destruction of Nature and our communities now.”

– David Hinds
Steel Pulse

~~~

“In a world dominated by discourse on solving yesterday’s problems, this refreshing and game-changing book tackles the biggest questions of our time. The book represents a gallant attempt to shift our much-needed attention toward a stream of issues on how we can use community to build a regenerative agenda that protects nature and builds the basis for a common good. The inspirational ideas reflect insights from an eclectic group of authors and constituents, pooling their wisdom to show us a way toward constructing the next society. Their efforts represent a timely and practical step toward the regeneration momentum needed to create a truly prosperous society.”

– Joseph Pistrui
Co-Founder, Kinetic Thinking
Professor of Entrepreneurship & Innovation, IE University

~~~

“An excellent, must-read book that persuasively proposes regeneration as the answer to our perpetual crisis… The authors contend that our planet cannot be saved with its current institutions and leaders because they cannot adequately address global demands.  One of the book’s most jarring messages is a caution against “greenwashing,” the practice by some businesses of using talk of regeneration to hide their involvement in destructive patterns. This book is required reading for everyone who cares about the long-term viability of Earth.”

– Jef Teugels
Sustainability Advisor, rpc
a BMW Group joint venture

Ever since the election of President Donald Trump, we have felt that the U.S. was morphing into a different state with less resemblance to our democratic values and heritage. In the past, the citizens of both political parties had honored the Constitution, Congress, the press, and the courts. Now we are hearing cries of “fake news,” “dark conspiracies,” and watching “alternative facts” on the news. Trump, with his constant tweeting, ranting and complaining about specific ideas and persons, distracts and flails around, even as the Trump administration does little to alleviate the major problems of the day: the pandemic, the environment, immigration, imprisonment, infrastructure, the poor, the homeless, the sick. In fact, in many of these areas we are regressing – making life worse for our citizens and the planet. And now, as COVID-19 visits death and suffering on our most vulnerable citizens, we seem to have learned nothing. Frontline healthcare providers and essential workers are putting their lives at risk to serve the public. To add further concern, we have witnessed weeks of justified protest rallies against police behavior and racism.

What is happening to our democracy?

Our two political parties don’t talk to each other. Our companies continue to make profit but workers’ wages have stagnated since the 1980s. Our capitalism is good at creating billionaires but not advancing our workers’ lives. Technology has given us some new life changing innovations but is also replacing many jobs. Our health system is one of the most expensive in the world and not producing results - leaving many uninsured and without a safety net. Our education system is not producing students who can compete in math and science with other European and Asian countries. We are failing to educate students in the poorer neighborhoods of our cities and towns.

This book is a series of short articles trying to make sense of where we are. Among the topics are democracy, capitalism, automation, the growing income gap, populism, socialism, the universal basic income, unions, single payer health systems, immigration, infrastructure, incarceration, questionable products, income and wealth taxes, marketing and retailing, the impact of the coronavirus pandemic, world peace, and the Fourth Industrial Revolution.

Losing our Democracy is written with Christian Sarkar. It is available as an e-book download on Amazon.com.

“Komari, a renaissance man, with inspiring leadership skills, convinced his people to become passionate and skilled innovators.  He urged his employees not only to care about themselves, but to care for all their fellow workers.  He inspired a spirit of teamwork.  His employees began to see themselves as capable, innovative human beings who would flourish by working well with others.”

“When you are disrupted, don’t give up. Never Stop!  This can lead your company to discover new talents, capabilities and opportunities, new trends, anticipate disruptions, and discover solutions that will help you grow and prosper.” 

This book is about finding and building a future.  It is more than story telling.  Fujfilm is about story making.

Aug 27,2o26     What Should Our Immigration Policy Be?

Aug 16,2026      Three Religious Leaders Comment on Unhappiness

Aug 10, 2026     Should Taxes be Raised on the Super Rich?

Aug 8, 2026       Ideas for Improving Democracy: The Case of Singapore.

Aug 4, 2026       Should the Democratic Party reject Democratic Socialists?

Aug 3, 2026      A Short Melodrama addressed to Creating Affordable Housing

Jul 30, 2026     Improving the Skills of City Mayors   

Jun 29, 2026      What is America?

Jun 26,2026       What Can Democrats Do to Improve their Brand Image?

Jun 25,2026       Needed: A Meaningful Democratic Platform for the 2028 Election

Jun16, 2026       The Trillionaire and Billionaire Dilemma

Jun 12, 2026      Absolute Loyalty Means Committing to a Fool’s Paradise

Jun 9.2026         Are Any of the Current Wars “Just Wars”?

Jun 2, 2026       How to Align Great Wealth with the Common Good

Jun 1, 2026       President Trump’s Planned Library – Beware!

Apr 28, 2026     Great News About the Common Good!

Apr 8, 2026       AI and the Common Good: Will AI Save Us—or Replace Us?

Apr 6, 2026        The Moral Choice Facing Billionaires: Hoard Wealth or Create a Golden Age.

Mar 27, 2026     The Toughest Rebranding Decision I Ever Faced!

Mar 15, 2026     Should the U.S. Quit the Iran War Now?

Mar 1, 2026        The Destructive Terrorist in the White House.

Jan 18, 2026       Thug Power, the Architecture of Misleadership.

Jan 5, 2026         Workers Should be Owners!

Dec 14, 2025      Shouldn’t Presidential Pardons be Limited and Justified?

Dec 6,   2025      The Steady Decline of America’s Prestige and Power.

Nov 24, 2025      Should We Raise Taxes on Billionaires?

Nov 22, 2025      Should you Aim for Financial Success or Contentment in an Unstable World?

Nov 15, 2025      How to Handle a Corrupt and Egotistical National Leader.

Nov 10, 2025      Marketing Needs 6Ps for Strategic Planning.

Nov 1, 2025        SNAP Out of it. America: What We Do to Stop the Cruelty? (with Christian Sarkar).

Oct 23, 2025       American Society is Broken: We Need to Pursue the Common Good.

Oct 19, 2025       Will Things Continue to Worsen?

Oct 11, 2025       Should Wealth be Taxed?

Sep 27, 2025      High Tariffs will Murder Our Institutions and our Economic Growth.

Sep 20, 2025      How Should Charles Kirk be Honored after his Tragic Assassination?

Sep 17, 2025      Is American Capitalism Serving or Hurting the Working Class?

Sep 11, 2025      Trump’s Murder of America’s Precious Institutions.

Aug 6, 2025        How I See the Troubled World Situation.

Jul 25, 2025        Which “ism” Benefits Humanity the Most?

Jul 10, 2025        What Can We Learn from Intellectuals?

Jul 2, 2025          What Donald Trump Could Have Done Had He Been Sane.

Jun 30, 2025       Can People Live a Good Life in a Jobless World?

Jun 26, 2025       Needed: A Strategic Plan for the Democratic Party.

Jun 21, 2025    Trump has Not “Drained the Swamp”. He has Increased and Spread the Swamp.

May 5, 2025       One Man Can Kill a Nation.

Apr 18, 2025      Trump is Losing Many of His Rich Friends.

Apr 5, 2025         Democrats Can Beat Trump.

Mar 28,2025      Billionaires Beware: Trump Will Hurt You.

Mar 3, 2025        How to Combat Trump and Musk.

Jan 25, 2025       Trump is Accelerating America’s Decline.

Jan 7, 2025         Cutting PBS and NPR: Trumps Effort to Make Americans Less Thoughtful and Less. Happy

Jan 3, 2025         Do we Need Legislation to Discourage Self-Harmful Behavior.

Dec 31, 2025      America’s First Fascist President.

Dec 25, 2024      Are Americans Getting Dumber?

Dec 23, 2024      When AI Takes Over and Kills More Jobs.

Nov 7, 2024        Should the U.S. Continue to Support Ukraine?

Nov 1, 2024        What Should Democrats Do to Win the Next Election?

Oct 23, 2024       Should there be any Limits on Free Speech?

Oct 15, 2024       My Search for a New Overstory

Oct 3, 2024         What’s Wrong with “Make America Great Again”?

Oct 1, 2024         We should welcome the digital dollar.

Sep 26, 2024      Who will win the 2024 Presidential election?

Aug 22, 2024      What Makes the Most Sense to Humanity?  High, Low, No Growth, DeGrowth.

Aug 19, 2024      The Impact of Superior Robots on Jobs and Security.

Aug 18, 2024      The Greatest Minds of the 19th Century

Aug 17, 2024      Should the Supreme Court Justices have Term Limits?

Aug 13, 2024      Does Marketing Contribute to a Happier American Life?

Aug 5, 2024        Can Artificial Intelligence Improve Marketing Decisions?

July 1, 2024        Billionaires Can Save the World.

May 2, 2024       How Can the U.S. Increase its All-Volunteer Fighting Force (AVF)?

Apr 28,2024       Who are the World’s Top Marketers.

Apr 22, 2024      The Scarcity of Great Country Leaders.

Apr 16, 2024      Aging, Longevity, Abortion and Taxes

Apr 14, 2024      Can Humanism Save Mankind and the Planet?

Apr 5, 2024         Should a U.S. President Have Absolut Immunity

Feb 28, 2024      When you Retire, Can you Handle the New Freedom of Leisure?

Jan 15, 2024       Social Justice vs. Meritocracy.

Dec 23, 2024      When AI Takes Over and Kills Most Jobs.

Dec 27, 2023      Be Glad that You Are Woke!

Nov 13, 2023      Making the World Better: Higher Taxes or Higher Philanthropy.

Oct 12, 2023       Can Peace be Marketed?                                                                                           

Oct 12, 2023       Saving Democracy: Six Broad Areas of Improvement?

Sep 21, 2023      Are We Liberals to Blame for Workers Loving Trump?

Aug 7, 2023       Should Ex-President Donald Trump, if Convicted, be Jailed, Paroled, or Pardoned?

Jul 30, 2023        Being a Humanist.

Jul 20, 2023        My New Friend, Leo Tolstoy.

Jul 9, 2023          Are Political Reforms Possible in American Democracy?

Jul 7, 2023          Are Capitalism and Democracy Compatible?

Jun 10, 2023       Ideas for Improving Government and Saving Deocracy. Six Broad Areas of      Improvement

Jun 10, 2023       Should the U.S. Pursue “Common Prosperity”?

Jun 10, 2023       Should We Accept an Imperfect Democracy?

Jun 10, 2023       DeGrowth: The Case for Constraining Capitalism.

Jun 10, 2023       Decarcerating: Strategies for Reducing the Prison Population.

Mar 6, 2023        De-gunning: Strategies for Increasing Gun Safety.

Feb 21, 2023      What Should We Do with the Billionaire Problem?

Feb 3, 2023         There are Millionaires who Passionately Want to Pay Higher Taxes.

Feb 3,2023          Should CEO Executive Pay be Capped?

Jan 1, 2023         The United Nations is a Terrible Disappointment.

Sep 6, 2022         Steps in Building a Better Future for Humanity

Sep 2 2022          What Would Happen if Credit Cards were Terminated?

Jul 28, 2022        Human Rights and the Common Good

Jul 8, 2022          The Problem of Hidden Money.

Jan 10, 2022      My New Friend, Thomas Paine.

Jul 31, 2021        Does Marketing Need Curtailment for the Sake of Sustainabiity?

Jun 14, 2021       Why Companies Would Do Better with the Democratic Party.

May10, 2021     Why CEOs are Now Questioning the Republican Party.

Apr 25, 2021      Questioning America’s Standing in the World.

Apr 17, 2021      Should Companies Take a Position on Political Issues?

Apr 10, 2021      Why the U.S. Must Press for Disarmament.

Mar 31, 2021     How Companies Need to Think about the Future. The Case of Unilever.

Mar 9, 2021        Should Workers Own Stock in Their Companies?

Feb 23, 2021      Seven Nightmares and Three Polices for Moderating Them.

Feb 9, 2021         How Should Government Regulate Questionable Products and Services?

Feb 9, 2021         Here are Twelve Tools to Reduce Income and Wealth Inequality.

Jan 30, 2021       Welcome to the Age of Demarketing.

Jan 30, 2021       Consumerism 50 Years Later.

Jan 30, 2021       Should Government Put a Tax on “Sin” Products?

Jan 28, 2021       Mindful Consumption and Mindful Production Can Help Save Our Planet.

Jan 28, 2021       Marketers Without Borders: Let’s Form this Group

Jan 28, 2021       Can We Save the Planet without Lowering our Consumption?

Jan 13, 2021       Why Can’t Billionaires Advance the Common Good?

Jan 13, 2021       American CEOs are Overpaid!

Nov 11, 2020      Biden, Sanders, Trump: Who Best Delivers on the Common Good?

Oct 31, 2020       Is the Defense Budget Too Large?

Oct 31, 2020       Why a Wealth Tax is Warranted!

Oct 27, 2020       Are CEOs Overpaid?

Oct 25, 2020       Is Universal Basic Income Inevitable?

Oct 25, 2020       The Consumer in the Age of Coronavirus.

Oct 25, 2020       Managing Economy’s Return to Normal.

Oct 15, 2020       My Ruminations on Living a Happy Life.

Oct 13, 2020       What is the American Dream? Do We Need a New One with Covid-1?

Sep 24, 2020      Is America Ready for Nordic Capitalism?

Aug 25, 2020      Business Leaders Can Help Save the Nation.

Jul 18, 2020        After Covid, Will There Be a New Normal?

To read an article, type the name in the search box of Google or AOL.

 If the article does not appear, type “Medium – Where good ideas find you.”

Click and look for a search function in “Medium – Where good ideas find you.”
Type the short article’s name in the search function.

The article that you requested should appear.

I hope that you find the article informative.

Is marketing working for you?  Yes, probably if you are a hospital or a food store.  What if you are a boutique store in a shopping mall?  Or a fine dining restaurant with in-restaurant dining only?  Or a theatre playhouse wishing to reopen?  Or an auto brand or dealership with lagging sales?

We know that there are sensible answers. That’s why we invited 60 of the world’s top marketing experts and practitioners to share their views with you on November 6-7, 2020.  Be sure to attend the World Marketing Summit, now in its 12th year.  Don’t worry about being safe from Covid-19.  This is our virtual World Marketing Summit.  We call it eWMS. Once you join, you can listen to all the talks not only on November 6-7, 2020 but after that event if you need to hear the talks afterwards.  The talks are in English but they are also translated in five major languages.

You can get more information by going to WWW.KOTLERPARTNERS.COM

Phil Kotler

In Advancing the Common Good, Philip Kotler describes how today's society is in a state of "durable disorder," with a rise in authoritarian leaders and a decline in the number of democracies around the world. He highlights the role of the Common Good, and supplies readers with a guide to fortifying democratic values and creating organizations that pursue a better vision of the world. 

This essential book is written for:

·        Public citizens who want to help solve their community's problems

·        Companies that want to contribute to the public good

·        Government agencies aiming to improve their services and innovations

·        Nonprofit organizations dedicated to meeting public needs

Kotler describes tools and strategies for public action utilized by reformers such as Martin Luther King Jr., Susan B. Anthony, Rachel Carson, and Nelson Mandela. He reviews the advances achieved as a result of these reformers' actions and maps out approaches to delivering "the greatest good for the greatest number." 

Philip Kotler, PhD, is emeritus S.C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management, Northwestern University. He has published over seventy books on marketing, business, and society.  His latest books are Confronting Capitalism (AMACOM 2015) and Democracy in Decline (SAGE 2016)

Advancing the Common Good is available from Amazon.com in Hardcover and Kindle formats. Click the link here

Readers' Reviews:

"No matter how you define it, profit and advancing the common good are not only totally compatible, but essential to the future wellbeing of societies, especially capitalist societies.  Philip Kotler is in my view the best management writer in the world.  You will love this wonderful, thoughtful, but pragmatic book."  - Professor Malcolm McDonald, MA (Oxon), MSc, PhD, Dlitt., DSc, Emeritus Professor, Cranfield University School of Management, UK

"Philip Kotler takes up a highly controversial topic.  Comprehensive, profound, creative, credible!  A must-read for everyone who is not only motivated by money and profit." - Professor Hermann Simon, Honorary Chairman, Simon-Kucher & Partners

"This book is an optimistic and compelling essay on the application of what we know works in promoting the common good supported by a wealth of practical insights.  The book is also a welcome reminder about the power of what can be achieved if governments, businesses, NGOs, and other key players collaborate and coordinate their efforts.  I recommend this work to all who have an interest in finding and developing pragmatic solutions focused on improving social good." - Jeff French, CEO Strategic Social Marketing and Visiting Professor, Brighton University Business School, UK

"Our capitalistic society is in peril.  Kotler, a gifted thought leader, show a path forward." - David Aaker, Vice-Chair, Prophet: Professor Emeritus, Hass School of Business, University of California, Berkeley.

"Kotler presents Advancing the Common Good.  This book provides a formula for good governance, which is especially timely given the dark VUCA clouds hanging over us.  I hope this will be read by all those involved in governance, whether in government, corporate, or NP sectors, to make this a better world, for most if not all." - Walter Vieira, Fellow of the Institute of Management Consultants of India.

Our model (shown above) suggests that there are three main areas we need to explore:

1. The impact of ecosystem strategy on traditional strategy

2. The impact of ecosystem strategy on innovation

3. The impact of ecosystem strategy on marketing

Central to all three is not only the customer, but also the market, and society itself.

Our destiny as a species, as individuals, and as businesses now depends on understanding and nurturing the common good across the natural and unnatural walls and boundaries we have built for ourselves.

Stay tuned for more.

The contemporary works of art on view belong to a lineage of creativity beginning about 2000 BCE in Mesopotamia (present-day Iraq and northern Syria) where glass was first cast in simple molds. People have long prized glass for the fact that the objects made from it are both useful and decorative. While glass artists were honored in the Ancient and Medieval worlds, glass itself became associated with utilitarianism and craft, or at best as decorative embellishment, as the centuries progressed.

In the late 1950s, Harvey K. Littleton, a ceramist on faculty at the University of Wisconsin in Madison, began to experiment with ways in which new glassblowing techniques might be employed to expand the possibilities of the material. His goal was to encourage small glassblowing studios to form across America, like those associated with Murano in Italy, where experiments could take place. In collaboration with Dominick Labino, Littleton gave two lectures in glassblowing at the Toledo Museum of Art in 1962. This is generally cited as the beginning of what would come to be known as the American Studio Glass movement. Early experimentation was hampered by a lack of technique, so by the late 1960s American glass artists sought guidance from European artists in countries such as Czechoslovakia (now the Czech Republic) and Italy, where traditions and techniques had remained strong.

The glass works Nancy and I donated comprise an overview of the very best in the American and European Studio Glass tradition. Unlike their predecessors, those artists associated with Studio Glass are focused on maintaining the artist as designer of unique pieces and are committed to the sharing of ideas and techniques, something that would not be possible in an industrial setting. Fifty years since its beginning, the Studio Glass movement has helped the medium to stake its rightful claim as fine art within the museum.

View the collection here >>

WHERE

We offer the workshop in two locations:

(1) in Sarasota, Florida (workshop led by Prof. Philip Kotler and Christian Sarkar)

(2) on your company's premises (workshop led by Christian Sarkar)

WHO SHOULD ATTEND

Senior executives responsible for company/brand strategy and direction

CONTENT

The workshop  introduces executives to the strategic power of Brand Activism done right.

• What is Brand Activism?

• How are leading companies stepping up? (NIKE, PUMA, Microsoft, Google, Unilever, Patagonia, The Body Shop, Kenneth Cole, and more)

• The role of Trust: local, national, and global

• What are the existing models for Brand Activism?  

• An introduction to the Sarkar-Kotler Brand Activism Framework

• Understanding Brand Activism strategy

• The CEO as Brand Activist 

• How do you find your authentic Brand Activism story?

• What could possibly go wrong?

• Aligning values and building movements

• Measuring the impact of Brand Activism (Return on Trust)

• Discussion

• Follow-up

• STRATEGIC TOOL: Brand Activism Mapping

• STRATEGIC TOOL: The Brand Activism Canvas

Contact us via our ActivistBrands website >>

WHAT FOLKS ARE SAYING

“…Brand Activism will be required reading, not only in business schools and by NGOs and campaigners, but by asset managers, owners, pension funds’ trustees and senior corporate executives worldwide.”
– Hazel Henderson, founder, Ethical Markets

“Kotler and Sarkar convincingly make the case as to why values-driven marketing requires taking the right actions too. Timely, progressive and ground-breaking, their how-to brand activism framework should be the go-to guide for marketers wanting to make a bigger difference with their brands.” – Kevin Lane Keller, E.B. Osborn Professor of Marketing, Tuck School of Business, Dartmouth

“Phil (and his colleague Sarkar) is at it again, continuing to up his game. This time he is aiming at helping society and the world in which we live. Corporate and governmental trust is at a crisis. This book is an essential roadmap of steps businesses and their leaders must partake.” – David Reibstein, William Stewart Woodside Professor Professor of Marketing, The Wharton School, University of Pennsylvania

THE TABLE OF CONTENTS

Here’s what you’ll find in the book:

• Why the lack of a strong liberal education has led to so many problems in the world today, and what we need to do about it (p.18)

• The question Professors Paul Samuelson, Robert Solow and Charles Myers asked me for my dissertation defense (p.22)

• How I met Nancy at a  “jollyup” (p.23)

• India and my dissertation on labor economics: how I failed to prove my hypothesis (p.28)

• the birth of marketing decision-making – using a model-building approach (p.34)

• the shift from economics to marketing – joining Northwestern (p.35)

• writing Marketing Management (p.41)

• my observations on the origin and evolution of marketing (p.45)

• applying marketing outside the business world (p.48)

• the emergence of social marketing (p.51)

• criticism of marketing (p.57)

• contributions of marketing (p.59)

• how to market places – the story of Bilbao, Spain (p. 61)

• the evolution of political marketing (p.64)

• marketing museums (p.67)

• marketing the performing arts (p.71)

• marketing religion (p.74)

• my meeting with Peter Drucker in Claremont (p.83)

• board meetings – how to simulate competition (p.87)

• marketing and fighting recessions (p.88)

• growing in a period of slow growth – 8 strategies for growth (p.91)

• managing non-profits (p.93)

• improving government performance (p.98)

• the scourge of corruption (p.103)

• the rise of Corporate Social Responsibility CSR (p.106)

• conscious capitalism (p.110)

• the curse of poverty (p.114)

• fighting the rise of income inequality (p.117)

• how to handle national disillusionment in an age of demagogues (p.119)

• the principles of demarketing (p.124)

• launching the World Marketing Summit (p.128)

• Japan: decision-making the Japanese way (p.132)

• My experiences in Japan (p.136)

• How I started collecting glass art (p.145)

• My love affair with Sweden (p.151)

• Indonesia and building the new Museum of Marketing (p.155)

• Thailand and The Marketing of Nations (p.162)

• Brazil: the 5 S’s (p.165)

• Mexico and the creation of Kidzania (p.169)

• Italy and the “flowering of human excellence” (p.173)

• Economics and Art of Nation Building (p.177)

• The promise and opportunity of Mega-Cities (p.179)

• Chautauqua, NY: a cultural oasis (p.182)

• Paradise found: Longboat Key, Florida (p.186)

• Marketing celebrity: fame and visibility (p.190)

• Innovation and disruption: how to win in the Digital Age (p.196)

• The future is digital (p.200)

• The 4 failings of Chief Marketing Officers (CMOs) (p.202)

• Brand Activism: the next stage of branding (p.203)

• How I returned to Economics and the role of Capitalism (p.212)

• The 14 shortcomings of Capitalism (p.213)

• The Decline of Democracy (p.216)

• Can American Democracy survive Trump? (p.221)

• Saving Healthcare: It’s time for Single-Payer System (p.225)

• How to Market Peace (p.238)

• What would really Make America Great Again? (p.241)

• Learning from the Marketing Associations (p.246)

• The Future of Marketing (p.255)

• Many friends and mentors (p.270)

• Nancy and me (p.279)

BUY NOW >>

• PKotler.org - this is my main site with information about my books and biography

• My official Twitter and Facebook accounts

• FIXCapitalism.com - my work related to my book Confronting Capitalism

• DemocracyinDecline.com - my work related to my book Democracy in Decline

• ActivistBrands.com - my work related to Brand Activism (in collaboration with Christian Sarkar)

• The Marketing Journal - insights into the future of marketing (we also have a LinkedIn Group)

• The Regenerative Marketing Institute - promoting regeneration (co-founded with Christian Sarkar and Enrico Foglia)

• The Regeneration Journal - our publication from the Institute

• Sarasotainstitute.global - articles written or selected by the think tank The Sarasota Institute (TSI)

• PhilKotler.com - a secondary site about my work

• World Marketing Summit - an independent global organization that promotes an annual marketing summit, seminars, research, an annual journal, and academic courses and programs

• Kotler Impact - the marketing & sales Partner of The World Marketing Summit

• Kotler Awards - developed to honor true mastery in the field of marketing and management, and to celebrate the achievements of advertising and marketing teams and individuals alike

• Kotler Marketing Group - the work I do with my brother, Milton Kotler

• Medium (publications) - 9 or more of my short articles are published by Medium.

Here is a letter I sent the Prime Minister to thank him for accepting the award:

I discuss the thinking behind this award in my interview with The Marketing Journal.

I will be giving talks on marketing in Vienna, Bologna, Milan, Rome and Istanbul this November-December.

I speak at the 10th Anniversary Drucker Forum November 27-30 on “Should Managers be Activists.”  The Drucker Forum features a large number of European and North American business experts and is worth attending.

My talks in Bologna, Milan and Rome will describe “The New Marketing.”  In Rome, Sapienza University is awarding me an honorary degree, my 22nd honorary degree. Sapienza was founded in 1303 A.D.  It is the largest university in Europe, supporting over 115,000 students, including 5,500 international students, and almost 4,000 academic staff.

I will then fly to Istanbul, give my talk "The New Marketing" and return to the U.S.

Welcome to My New Website

Everyone’s website gets ancient after a while.  Mine suffered from old age.  I invited my granddaughter singer song writer Olivia Frances, a whiz at social media, to help me construct a lively website.  We used Square Space as the engine for developing the website.  We found it easy to use.  Please take a look at the various components on the Kotler website.  Your comments are always welcome.

Another summer at the Chautauqua Institution

Nancy and I spent a wonderful nine weeks at this utopian institution.  Each week featured speakers on a different theme.  Among the most interesting weel-long themes were The Ethics of Dissent, The Changing Nature of Work, The Arts of Yo-Yo Ma, and Russia.  Our granddaughter Olivia spent a week with us and we enjoyed listening to her songs at the Café.  Our nephew Jonathan Kotler came the same week and we listened with excitement to his new overture.  Even Beethoven would be impressed.

My New Book on Advancing the Common Good

All of us take positions on hot political issues.  Are we for or against gun control?  Are we pro-choice or pro-life on abortion?  Are we for more immigrants or fewer immigrants coming into the U.S.?  For each position on an issue, we can ask whether your position advances or sets back the Common Good.  You can bet that each side is ready to make the case that their side advances the Common Good.

Jeremy Bentham, the great English lawyer and philosopher, argued that judgment should be based on how much pleasure and pain would be caused by taking a particular position.  Consider this action.  A city government agency wants to confiscate some land to build a new performing arts center. It will compensate the landowner to mitigate their pain. If the performing art center generates a great amount of pleasure for city residents and only a relatively small amount of pain, this act would have increased the Common Good.  For Bentham, the measure is “the greatest good for the greatest number.”

I explore the meaning and measurement of the Common Good and how it is affected by different social movements such as the peace movement, the environmental movement, the women’s movement, the civil rights movement, the labor movement and other movements.  I also examine the tools, tactics and strategies that activists and reformers can use to advance their cause.

I am now in the process of choosing a publisher for this book that will run around 150 pages.